# Selling Art Online ## Marketing Strategy Notes from Ian Lower (astro photographer): - People need to see your artwork ~20× before they decide to buy. Marketing is giving them the opportunity to be exposed to your work. - Limited time availability — run pop-up sales for 1–2 weeks, hype it up a couple of weeks beforehand. Concentrate on marketing separately from creating work. - Plan 25–30 posts per month. - LinkedIn goal: update profile to focus solely on me as an artist. ### Ideas - **Digital wallpaper/screensaver sales** — phone art downloads - Do people sell art directly on LinkedIn? ## Reading - "How to Sell Art Online" (PDF) — https://www.theprintspace.co.uk/help/wp-content/uploads/2023/02/Book_How-To-Sell-Art-Online.pdf - Read and take notes - Remember the importance of the artist's journey in marketing and selling