## – Key Insights from Carbon Copy Research ### **Overview** The _[[PROJECTS/NEB/From Footprint To Changeprint]]_ report (March 2026), developed with Eunomia research consultancy, demonstrates how local climate action creates measurable global impact. This is essential context for groups running National Emergency Briefing screenings—who need to answer attendees' inevitable question: _"What can I actually DO?"_ --- ### **Core Connection: Place-Based Action Has Global Consequences** |Local Action|Global Impact| |---|---| |Peatland restoration (e.g., Haughey's Bog)|Peatlands are major global carbon stores| |Nature restoration projects|Biodiversity recovery at regional/national scale| |Community tool libraries, repair cafés|Reduced manufacturing demand, lower emissions| |School education programmes|Creates next generation of climate-literate citizens| **Key Insight:** The Haughey's Bog case study exemplifies the principle—"turn scientific knowledge into local, practical action." Peatlands matter globally as carbon sinks; restoring them locally delivers both community benefits AND contributes to global mitigation goals. --- ### **Four Principles for Connecting Local to Global** **1. Universal Success Factors, Local Implementation** > _"Every community has assets to build on, local knowledge, community networks, businesses, public institutions and natural resources."_ Success factors identified in the research (e.g., Wide Community Engagement, Collaboration, Shared Ownership) can be replicated everywhere—but must be adapted to local context. You're not copying _what_ happened somewhere else; you're applying _why_ it worked. **2. Collective Action Multiplies Impact** Individual action is necessary but insufficient. When you persuade a friend to act, you've doubled impact—and increased commitment from both. Scale this to community level, and benefits multiply exponentially. **3. Beyond Carbon—Multiple Co-Benefits Strengthen Resilience** Carbon reduction is the "end result," but the journey creates: - Mental health improvements (doing things together) - Physical health gains (active participation) - Stronger social relationships - Safer, healthier communities - Economic resilience (lower bills, local jobs) These co-benefits make climate action attractive to people who wouldn't respond to "carbon" messaging alone. **4. Progress Is Visible at Local Level** Global climate data is abstract and overwhelming. Local projects show tangible progress—restored wetlands, repaired tools, new community gardens. This visibility sustains motivation and recruits newcomers. --- ### **Implications for Your Screening Groups** **Messaging Guidance:** |Instead of Saying|Try Saying| |---|---| |"We need to cut global carbon emissions"|"Here's what you can do _in our community_"| |"The climate crisis is too big"|"Success is possible everywhere—with the right approach"| |"Join the movement"|"Join with your neighbours who live here too"| |"Reduce your footprint"|"Grow your Changeprint—we focus on doing more good"| **Screening Follow-Up Structure:** 1. **Watch the film** (understand the emergency) 2. **Discuss the "What Next"** (Reflect, Learn, Lobby, Act) 3. **Connect to local action** (use Big Local Actions guide) 4. **Share success stories** (show what's already working nearby) This sequence mirrors the research findings: awareness → agency → collective action → hope. --- ### **The "Changeprint" Framework** The research deliberately frames action as building a **Changeprint** rather than shrinking a **Footprint**—a psychological shift from reduction to creation. |Footprint Thinking|Changeprint Thinking| |---|---| |Focuses on harm reduction|Focuses on positive impact| |Abstract, future-oriented|Tangible, present-tense| |Individual responsibility|Collective opportunity| |Often feels like sacrifice|Feels like contribution| For screening attendees feeling overwhelmed by the film, the Changeprint concept offers an empowering alternative pathway forward. --- ### **Resources Available for Your Group** - **[From Footprint to Changeprint Report](https://carboncopy.eco/changeprint/report)** — Full research findings and success factors checklist - **Big Local Actions** — Adapted actions that can be implemented everywhere ([carboncopy.eco/takeaction](https://carboncopy.eco/takeaction)) - **Facilitation Guides** — Support running effective post-screening discussions - **Partner Organizations** — Zero Hour, The Antidote, Parents for the Future, Climate Majority Project for deeper engagement pathways --- ### **Talking Points for Recruitment** When inviting people who aren't yet climate-focused: > _"You might think local projects can't matter on a global scale—but that's exactly what the research shows. Peatland restoration, community tool sharing, school environmental projects—all these local actions add up to real global impact. And the best part? You can see the progress yourself, here in our neighbourhood."_ Or simply: > _"We know we've got the tools to do the job. The question isn't whether action matters—it's how we do it together."_ --- ### **Bottom Line** **The climate emergency requires global transformation.** But that transformation happens through millions of local decisions, projects, and relationships. Your screening work does two vital things simultaneously: 1. **Creates urgency** (via the National Emergency Briefing film) 2. **Provides agency** (via the Changeprint guide and local network connections) Both are necessary. Without urgency, no action. Without agency, paralysis. Your group is bridging both.